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LONDON, ENGLAND - MARCH 22: Athlete Christine Ohuruogu, Paralympian cyclist Jody Cundy, Paralympian swimmer Ellie Simmonds, BMX cyclist Shanaze Reade, Triple jumper Phillips Idowu, Heptathlon athlete Jessica Ennis, Gymnast Louis Smith, Paralympian sprinter Jonnie Peacock and Pentathlete Heather Fell on stage at the official British team kit launch for the London 2012 Olympic and Paralympic Games, designed by Stella McCartney, created by adidas and was unveiled at the Tower of London on March 22, 2012 in London, England. (Photo by Richard Heathcote/Getty Images for adidas)

LONDON, ENGLAND - MARCH 22:  Athlete Christine Ohuruogu, Paralympian cyclist Jody Cundy, Paralympian swimmer Ellie Simmonds, BMX cyclist Shanaze Reade, Triple jumper Phillips Idowu, Heptathlon athlete Jessica Ennis, Gymnast Louis Smith, Paralympian sprinter Jonnie Peacock and Pentathlete Heather Fell on stage at the official British team kit launch for the London 2012 Olympic and Paralympic Games, designed by Stella McCartney, created by adidas and was unveiled at the Tower of London on March 22, 2012 in London, England.  (Photo by Richard Heathcote/Getty Images for adidas)