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TO GO WITH AFP STORY LIFESTYLE-ASIA-CHINA-LUNAR-ECONOMY-LUXURY,FEATURE BY BEH LIH YI In a photo taken on January 18, 2012, a special edition Year of the Dragon Piaget watch named Piaget Emperador worth 57,600 USD is seen at a Piaget boutique in Hong Kong. It's meant to bring riches and power befitting an emperor, but if Western luxury brands have their way the Year of the Dragon will cost their wealthy Chinese customers a fortune instead. AFP PHOTO / AARON TAM (Photo credit should read aaron tam/AFP/Getty Images)

TO GO WITH AFP STORY LIFESTYLE-ASIA-CHINA-LUNAR-ECONOMY-LUXURY,FEATURE BY BEH LIH YI
In a photo taken on January 18, 2012, a special edition Year of the Dragon Piaget watch named Piaget Emperador worth 57,600 USD is seen at a Piaget boutique in Hong Kong. It's meant to bring riches and power befitting an emperor, but if Western luxury brands have their way the Year of the Dragon will cost their wealthy Chinese customers a fortune instead.  AFP PHOTO / AARON TAM (Photo credit should read aaron tam/AFP/Getty Images)