NEW YORK, NY - JANUARY 19: Nike digital sport's Stefan Olander speaks on stage during the unveiling of the NIKE+ FuelBand at Highline Stages on January 19, 2012 in New York City. (Photo by Neilson Barnard/Getty Images)
NEW YORK, NY - JANUARY 19: Nike digital sport's Stefan Olander speaks on stage during the unveiling of the NIKE+ FuelBand at Highline Stages on January 19, 2012 in New York City. (Photo by Neilson Barnard/Getty Images)