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A photo illustration shows the BT Sport app pictured on a smartphone with BT Sport logo displayed on a screen in London on April 29, 2021. - British broadcaster and telecoms group BT revealed Thursday that it is in talks over the future of its pay-TV channel BT Sport. "BT can confirm that early discussions are being held with a number of select strategic partners, to explore ways to generate investment, strengthen our sports business, and help take it to the next stage in its growth," it said in reponse to reports over a partial sale. (Photo by Justin TALLIS / AFP) (Photo by JUSTIN TALLIS/AFP via Getty Images)

A photo illustration shows the BT Sport app pictured on a smartphone with BT Sport logo displayed on a screen in London on April 29, 2021. - British broadcaster and telecoms group BT revealed Thursday that it is in talks over the future of its pay-TV channel BT Sport. "BT can confirm that early discussions are being held with a number of select strategic partners, to explore ways to generate investment, strengthen our sports business, and help take it to the next stage in its growth," it said in reponse to reports over a partial sale. (Photo by Justin TALLIS / AFP) (Photo by JUSTIN TALLIS/AFP via Getty Images)