This photo taken late on October 22, 2020 shows Silvia Rivera putting on make-up before conducting a livestream event from a studio in Shanghai to offer products on an Aliexpress channel in Spain. - By some estimates, livestream shopping is a near $70 billion industry inside China, attracting influencers who scour markets and malls for items to peddle to live audiences via social media. (Photo by Hector RETAMAL / AFP) / TO GO WITH STORY (Photo by HECTOR RETAMAL/AFP via Getty Images)
