Livestreamer Huang Wei, known professionally as Viya, promotes a brand of rice during a special livestreaming event arranged by Qianxun Group in Wuhan, Hubei Province, China, on Thursday, April 30, 2020. Nowhere is the potential of livestreaming more apparent than China, where the boom suggests livestream shopping can become a deeply embedded habit for consumers and an important tool for retailers. Photographer: Qilai Shen/Bloomberg via Getty Images
