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A new electronic billboard leased by Xinhua, the news agency operated by the Chinese government, makes its debut August 1, 2011 in New York's Times Square. The LED sign is 60 feet (18.3 meters) by 40 feet (12.2 meters) and is located on the building at 2 Times Square. AFP PHOTO/Stan HONDA (Photo credit should read STAN HONDA/AFP/Getty Images)

A new electronic billboard leased by Xinhua, the news agency operated by the Chinese government, makes its debut August 1, 2011 in New York's Times Square. The LED sign is 60 feet (18.3 meters) by 40 feet (12.2 meters) and is located on the building at 2 Times Square. AFP PHOTO/Stan HONDA (Photo credit should read STAN HONDA/AFP/Getty Images)