STRATFORD-UPON-AVON, ENGLAND - JUNE 27:  An ice cream van with a picture of William Shakespeare plys for trade near the Royal Shakespeare Company's theatre on the banks of the River Avon on June 27, 2011 in Stratford-upon-Avon, England. Stratford-Upon-Avon, the birthplace of William Shakespeare and the home to The Royal Shakespeare Company continues to be one of the favourite destinations for tourists in Britain.  (Photo by Christopher Furlong/Getty Images)