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Peter Moore, president of EA Sports for Electronic Arts Inc., speaks at a media briefing for Microsoft Corp.'s Xbox service at the Electronic Entertainment Expo (E3) in Los Angeles, California, U.S., on Monday, June 6, 2011. Microsoft Corp.'s Xbox Kinect video-game sensor will let users control Electronic Arts Inc. sports titles next year, as well as UbiSoft Entertainment SA's 'Ghost Recon' game. Photographer: Jonathan Alcorn/Bloomberg via Getty Images

Peter Moore, president of EA Sports for Electronic Arts Inc., speaks at a media briefing for Microsoft Corp.'s Xbox service at the Electronic Entertainment Expo (E3) in Los Angeles, California, U.S., on Monday, June 6, 2011. Microsoft Corp.'s Xbox Kinect video-game sensor will let users control Electronic Arts Inc. sports titles next year, as well as UbiSoft Entertainment SA's 'Ghost Recon' game. Photographer: Jonathan Alcorn/Bloomberg via Getty Images