RIO DE JANEIRO, BRAZIL - DECEMBER 22:  Striker Adriano of Roma unveils a social project at Vila Cruzeiro, a slum where he was born, on December 22, 2010 in Rio de Janeiro, Brazil. The player has launched the campaign Emperors of the Village, which aims to help underprivileged children. (Photo by Buda Mendes/LatinContent via Getty Images)