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James McCann, chairman and chief executive officer of 1-800-Flowers.com Inc., speaks during a television interview in New York, U.S., on Thursday, Nov. 18, 2010. McCann said retailiers must have a "multi-channel" platform. Photographer: Peter Foley/Bloomberg via Getty Images

James McCann, chairman and chief executive officer of 1-800-Flowers.com Inc., speaks during a television interview in New York, U.S., on Thursday, Nov. 18, 2010. McCann said retailiers must have a "multi-channel" platform. Photographer: Peter Foley/Bloomberg via Getty Images