LOS ANGELES, CA - JUNE 14: President of Electronic Arts Sports (EA Sports) Peter Moore talks about new games at an EA press briefing ahead of the Electronic Entertainment Expo (E3) at the Orpheum Theater June 14, 2010 in Los Angeles, California. The annual video game trade conference and show at the Los Angeles Convention center runs from June 15-17. (Photo by Michal Czerwonka/Getty Images)
