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David "Dave" Das, senior vice president of consumer electronics product marketing at Samsung Electronics America Inc., speaks in front of a 88Q9F QLED TV, part of the Q9 series, during a Samsung press event at the 2017 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Tuesday, Jan. 3, 2017. CES, celebrating its 50th year, will showcase self-driving cars, TVs, drones, robots and a slew of other gadgets. Photographer: David Paul Morris/Bloomberg via Getty Images