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LONDON - SEPTEMBER 18: (LtoR) Steve Jobs, Apple CEO and Matthew Key, Chief Executive O2 UK at the launch of the exclusive iPhone on O2 at the Apple store on September 18, 2007 Regents Street London. (Photo by Jon Furniss/Wireimage)

LONDON - SEPTEMBER 18:  (LtoR) Steve Jobs, Apple CEO and Matthew Key, Chief Executive O2 UK at the launch of the exclusive iPhone on O2  at the Apple store on September 18, 2007 Regents Street London. (Photo by Jon Furniss/Wireimage)