Indian Premier League (IPL) Commissioner Lalit Kumar Modi (C) and  Bollywood actress and 'Kings XI Punjab' cricket team co-owner Priety Zinta (L) and fellow actress and 'Rajasthan Royals' co-owner Shilpa Shetty (R) attend a press conference in Mumbai on January 22, 2010. The IPL today joined hands with Colors, a Hindi entertainment channel to launch a series of new entertainment initiatives to attract more fans into the IPL fold. As part of the agreement, Colors will launch a series of entertainment shows arond IPL and IPL players that will not only play out during the four-day IPL 2010 season, but after it. AFP PHOTO/ Pal PILLAI. (Photo credit should read PAL PILLAI/AFP/Getty Images)