Gary Shapiro, chief executive officer of the Consumer Electronics Association (CEA), speaks before a Ford Motor Co. keynote during the 2010 International Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Thursday, Jan. 7, 2010. Ford Motor Co. plans to bring social networking, Web browsing and iPod-style thumb controls into 80 percent of its models by 2015 as automakers woo consumers with communications features. Photographer: Ronda Churchill/Bloomberg via Getty Images
