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COLOGNE, GERMANY - AUGUST 19: Visitors play at the 'Starcraft' stand of U.S. video game company Blizzard Entertainment during the 'gamescom', Europe's biggest trade fair for interactive games and entertainment on August 19, 2009 in Cologne, Germany. The inaugural gamescom in Cologne is a five-day games expo for consumers and trade. (Photo by Alex Grimm/Getty Images)

COLOGNE, GERMANY - AUGUST 19:  Visitors play at the 'Starcraft' stand of U.S. video game company Blizzard Entertainment during the 'gamescom', Europe's biggest trade fair for interactive games and entertainment on August 19, 2009 in Cologne, Germany. The inaugural gamescom in Cologne is a five-day games expo for consumers and trade.  (Photo by Alex Grimm/Getty Images)