LONDON - JUNE 04: London 2012 Chairman Lord Sebastian Coe (C) poses with Tessa Jowell, Secretary of State for Culture, Media and Sport and Minister for the Olympics (L), and Mayor of London Ken Livingstone in front of the new 2012 Emblem at the launch of the 2012 Olympic and Paralympic brand and vision at the Roundhouse on June 4, 2007 in London, England. The new Olympic emblem is based on the number 2012, the year of the Games, and includes the Olympic Rings, one of the world's most recognised brands, and the word 'London', the world's most diverse city. The same 2012 images, with the Paralympic agitos, symbolises the Paralympic Games. (Photo by Daniel Berehulak/Getty Images)
