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BERLIN - JULY 08: FIFA President Joseph S. Blatter (centre right) with McDonald's Global Chief Marketing Officer Mary Dillon (centre left) pose for a photocall with colleagues after a press conference annoucing a new agreemment between McDonalds and FIFA for future FIFA events at the Kempinski Hotel on July 8 in Berlin, Germany (Photo by Getty Images for McDonalds/Getty Images)

BERLIN - JULY 08:  FIFA President Joseph S. Blatter (centre right) with McDonald's Global Chief Marketing Officer Mary Dillon (centre left) pose for a photocall with colleagues after a press conference annoucing a new agreemment between McDonalds and FIFA for future FIFA events at the Kempinski Hotel on July 8 in Berlin, Germany  (Photo by Getty Images for McDonalds/Getty Images)