HERZOGENAURACH, GERMANY - FEBRUARY 09: CEO Bjorn Gulden attends the Puma SE annual press conference on February 9, 2017 in Herzogenaurach, Germany. (Photo by TF-Images/Getty Images)
HERZOGENAURACH, GERMANY - FEBRUARY 09: CEO Bjorn Gulden attends the Puma SE annual press conference on February 9, 2017 in Herzogenaurach, Germany. (Photo by TF-Images/Getty Images)