A Puma One soccer boot sits on display inside the sportswear company's concept store at the Puma SE headquarters in Herzogenaurach, Germany, on Thursday, Feb. 9, 2017. Puma said operating profit in 2017 will rise at least as fast as last year, when three big global sports events and better sales of womens wear helped the measure jump by a third. Photographer: Alex Kraus/Bloomberg via Getty Images
