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GENEVA, SWITZERLAND - JANUARY 17: Fabian Cancellara and Xenia Tchoumi attend the IWC Schaffhausen 'Decoding the Beauty of Time' Gala Dinner during the launch of the Da Vinci Novelties from the Swiss luxury watch manufacturer IWC Schaffhausen at the Salon International de la Haute Horlogerie (SIHH) on January 17, 2017 in Geneva, . (Photo by Harold Cunningham/Getty Images for IWC)

GENEVA, SWITZERLAND - JANUARY 17:  Fabian Cancellara and Xenia Tchoumi attend the IWC Schaffhausen 'Decoding the Beauty of Time' Gala Dinner during the launch of the Da Vinci Novelties from the Swiss luxury watch manufacturer IWC Schaffhausen at the Salon International de la Haute Horlogerie (SIHH) on January 17, 2017 in Geneva, .  (Photo by Harold Cunningham/Getty Images for IWC)