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GENEVA, SWITZERLAND - JANUARY 17: Fabian Cancellara and IWC Schaffhausen CEO Georges Kern attend the IWC Schaffhausen 'Decoding the Beauty of Time' Gala Dinner during the launch of the Da Vinci Novelties from the Swiss luxury watch manufacturer IWC Schaffhausen at the Salon International de la Haute Horlogerie (SIHH) on January 17, 2017 in Geneva, . (Photo by Chris Jackson/Getty Images for IWC)

GENEVA, SWITZERLAND - JANUARY 17:  Fabian Cancellara and  IWC Schaffhausen CEO Georges Kern attend the IWC Schaffhausen 'Decoding the Beauty of Time' Gala Dinner during the launch of the Da Vinci Novelties from the Swiss luxury watch manufacturer IWC Schaffhausen at the Salon International de la Haute Horlogerie (SIHH) on January 17, 2017 in Geneva, .  (Photo by Chris Jackson/Getty Images for IWC)