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NEW YORK, NY - SEPTEMBER 26: Snapchat's Imran Khan speaks onstage at the Storytelling in the age of Snapchat panel at The Town Hall during 2016 Advertising Week New York on September 26, 2016 in New York City. (Photo by Slaven Vlasic/Getty Images for Advertising Week New York)

NEW YORK, NY - SEPTEMBER 26:  Snapchat's Imran Khan speaks onstage at the Storytelling in the age of Snapchat panel at The Town Hall during 2016 Advertising Week New York on September 26, 2016 in New York City.  (Photo by Slaven Vlasic/Getty Images for Advertising Week New York)