CALIFORNIA, USA - SEPTEMBER 16: New iPhone models are seen on display at the Apple store, in Palo Alto, California, United States on September 16, 2016. (Photo by Tayfun Coskun/Anadolu Agency/Getty Images)
CALIFORNIA, USA - SEPTEMBER 16: New iPhone models are seen on display at the Apple store, in Palo Alto, California, United States on September 16, 2016. (Photo by Tayfun Coskun/Anadolu Agency/Getty Images)