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The first recipients of the new iPhone 7 leave the Apple flagship store in the central business district in Sydney on 16 September, 2016. With new iPhones hitting the markets on September 16, Apple is seeking to regain momentum and set new trends for the smartphone industry and tech sector. / AFP / WILLIAM WEST (Photo credit should read WILLIAM WEST/AFP via Getty Images)

The first recipients of the new iPhone 7 leave the Apple flagship store in the central business district in Sydney on 16 September, 2016.
With new iPhones hitting the markets on September 16, Apple is seeking to regain momentum and set new trends for the smartphone industry and tech sector. / AFP / WILLIAM WEST        (Photo credit should read WILLIAM WEST/AFP via Getty Images)