AUKLAND, NEW ZEALAND - APRIL 21: Ronald McDonald outside the Queen Street McDonald's branch in Auckland, New Zealand, Wednesday April 21st 2004. As part of a Greenpeace protest, a Ronald McDonald lookalike 'resigned' as the company mascot in protest at McDonalds use of chicken fed on genetically engineered (GE) soy meal. (Photo by Geoff Dale/Getty Images)
