NEW YORK, NY - JUNE 16: (L-R) Senior writer at WIRED Jessi Hempel, Founder & CEO at Sukhinder Singh Cassidy, President + Managing Partner, BBG Ventures Susan Lyne, and Co-Founder / CEO, MINDBODY Inc. Rick Stollmeyer participate in a panel discussion during the 2016 Wired Business Conference on June 16, 2016 in New York City.  (Photo by Brian Ach/Getty Images for Wired)