The Moda Operandi Inc. website is displayed on a laptop computer during a press event in New York, U.S., on Friday, April 15, 2016. Inc. is teaming up with luxury clothing merchant Moda Operandi to create a seamless shopping experience that starts at Moda's Web store and finishes at its New York or London emporiums. Amazon's smartphone app alerts sales associates when a shopper has arrived to try on clothes selected online, which can then be paid for using the customer's Amazon account. Photographer: Michael Nagle/Bloomberg via Getty Images