AUSTIN, TX - MARCH 19: Big Boi takes the stage with The Roots at the Bud Light Factory during the Bud Light Music Showcase on March 19, 2016 in Austin, Texas. Bud Light - America's most popular and inclusive beer brand, and first time sponsor of South By Southwest® - transformed Austins Brazos Hall into the Bud Light Factory, bringing exclusive performances to SXSW attendees from March 16-19. (Photo by Rick Kern/Getty Images for Bud Light)
