The Samsung Studio At SXSW 2016 [Getty Images]

AUSTIN, TX - MARCH 11: (L-R) Moderator Nischelle Turner, Executive Producer at Immersive Media 360 John Pattyson, CCO of Samsung USA Jesse Coulter, VP of Global Media Distribution at NBA Jeff Marsilio, and Dallas Mavericks Owner Mark Cuban speak onstage during "Sports and VR," presented by Gear VR, at The Samsung Studio at SXSW 2016 on March 11, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)

Getty Images Entertainment Rick Kern