An employee demonstrates the new Samsung Electronics Co. Galaxy S7 edge with 3D thermo forming which shows the new software 'Game Launcher' page in this arranged photo in London, U.K., on Thursday, Feb. 18, 2016. Samsung showed off new Galaxy S7 smartphones featuring upgraded components and the return of a popular feature missing from their predecessors, in the latest attempt to breathe life into its premium line and wrest ascendancy back from Apple Inc. Photographer: Luke MacGregor/Bloomberg via Getty Images