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The Fitbit Inc. Blaze fitness tracker is displayed during the 2016 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Friday, Jan. 8, 2016. CES is expected to bring a range of announcements from major names in tech showcasing new developments in virtual reality, self-driving cars, drones, wearables, and the Internet of Things. Photographer: David Paul Morris/Bloomberg via Getty Images

The Fitbit Inc. Blaze fitness tracker is displayed during the 2016 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Friday, Jan. 8, 2016. CES is expected to bring a range of announcements from major names in tech showcasing new developments in virtual reality, self-driving cars, drones, wearables, and the Internet of Things. Photographer: David Paul Morris/Bloomberg via Getty Images