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A visitor takes a photograph using a smartphone device in a room of mirrors at the Museum of Feelings in New York, U.S., on Monday, Nov. 30, 2015. The Museum of Feelings, a three week pop up venue, is a building-sized advertisement for Glade's new line of scented candles. The exterior of the museum changes color to reflect the mood of the city based on social media and other real-time data. Photographer: Timothy Fadek/Bloomberg via Getty Images

A visitor takes a photograph using a smartphone device in a room of mirrors at the Museum of Feelings in New York, U.S., on Monday, Nov. 30, 2015. The Museum of Feelings, a three week pop up venue, is a building-sized advertisement for Glade's new line of scented candles. The exterior of the museum changes color to reflect the mood of the city based on social media and other real-time data. Photographer: Timothy Fadek/Bloomberg via Getty Images