RIO DE JANEIRO, BRAZIL - JUNE 03:  A sign advertises rates of approximately $14 USD for a room rental of four hours, next to a Brazilian flag, at a 'love motel' in the West Zone on June 3, 2014 in Rio de Janeiro, Brazil. Rio's hotel prices have skyrocketed ahead of the World Cup, resulting in a number of them changing policies in order to take advance bookings for tourists seeking alternative accomodations. Love motels have traditionally catered to Brazilian couples seeking a hideaway for encounters for a few hours. Rio de Janeiro has just over 20,000 traditional hotel rooms and the city expects close to 400,000 foreign tourists during the games.  (Photo by Mario Tama/Getty Images)