Key Speakers At The BoxWorks 2015 Conference [Getty Images]

Tim Cook, chief executive officer of Apple Inc., smiles during the BoxWorks 2015 Conference at the Moscone Center in San Francisco, California, U.S., on Tuesday, Sept. 29, 2015. Wider consumer use of cloud storage may drive enterprises to be more flexible about being open to cloud-storage companies such as Box and Dropbox. Photographer: Michael Short/Bloomberg via Getty Images

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