This photo taken on June 13, 2015 shows (L to R) Taiwanese actor Wu Chun, Chinese actress Fan Bingbing and Hong Kong actor and Cantopop singer Leon Lai arriving on the red carpet for the opening ceremony of Shanghai International Film Festival in Shanghai. Chinese companies are ramping up investment in the foreign entertainment industry, as the country seeks to boost "soft power" by crafting films which appeal to global audiences, industry officials said this week on the sidelines of the Shanghai film festival. CHINA OUT AFP PHOTO (Photo credit should read STR/AFP/Getty Images)
