WESTON-SUPER-MARE, ENGLAND - JUNE 11: The sun illuminates a promotional ice cream cone outside a beachside shop as visitors enjoy the fine weather on June 11, 2015 in Weston-Super-Mare, England. Many traditional British seaside resorts are gearing up for the summer season and will be hoping that the traditional attractions offered will help keep visitor numbers up. (Photo by Matt Cardy/Getty Images)
