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MONACO - MAY 23: Jean-Claude Biver, CEO of TAG Heuer, speaks at the TAG Heuer Monaco Party on May 23, 2015 in Monaco, Monaco. (Photo by David M. Benett/Getty Images for TAG Heuer)

MONACO - MAY 23:  Jean-Claude Biver, CEO of TAG Heuer, speaks at the TAG Heuer Monaco Party on May 23, 2015 in Monaco, Monaco.  (Photo by David M. Benett/Getty Images for TAG Heuer)