BERLIN, GERMANY - MAY 15: Marloes Horst looks at her smartphone during the Maybelline 100th anniversary celebrations on May 15, 2015 in Berlin, Germany. (Photo by Franziska Krug/Getty Images)
BERLIN, GERMANY - MAY 15: Marloes Horst looks at her smartphone during the Maybelline 100th anniversary celebrations on May 15, 2015 in Berlin, Germany. (Photo by Franziska Krug/Getty Images)