A bartender pours a glass of craft beer from a draft beer tap inside the Bakusyu Club Popeye bar in the Ryogoku neighborhood of Tokyo, Japan, on Friday, May 1, 2015. Craft beer is gaining popularity in Japan, much like it has in the U.S. and Europe. The four beverage giants -- Asahi Group Holdings Ltd., Kirin Holdings Co., Suntory Holdings Ltd. and Sapporo Holdings Ltd. -- are experimenting with alternative brews too as they face a slide in consumption. Photographer: Kiyoshi Ota/Bloomberg via Getty Images