An employee of Japanese character goods maker Sanrio displays a Hello Kitty shaped cheesecake, produced by Japanese confectioner Koizumi, at an exhibition of Sanrio's products at their headquarters in Tokyo on Febrauary 3, 2014. Sanrio will celebrate the company's main character Hello Kitty's 40th anniversary this year.   AFP PHOTO / Yoshikazu TSUNO        (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)