How To Keep Your Social Media Game Sincere - 2015 SXSW Music, Film + Interactive Festival [Getty Images]

AUSTIN, TX - MARCH 16: Eva Chen, Editor-in-Chief of Lucky (L) and Internet personality Michelle Phan speak onstage at 'How To Keep Your Social Media Game Sincere' during the 2015 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 16, 2015 in Austin, Texas. (Photo by Steve Rogers Photography/Getty Images for SXSW)

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