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Ivan Massow, financial services entrepreneur, pauses during a Bloomberg Television interview in London, U.K., on Thursday, Feb. 19, 2015. A tax on London hotel rooms matching similar levies in Paris and Rome could provide the funds to keep museums open late one night a week, prospective London mayoral candidate Massow said. Photographer: Chris Ratcliffe/Bloomberg via Getty Images

Ivan Massow, financial services entrepreneur, pauses during a Bloomberg Television interview in London, U.K., on Thursday, Feb. 19, 2015. A tax on London hotel rooms matching similar levies in Paris and Rome could provide the funds to keep museums open late one night a week, prospective London mayoral candidate Massow said. Photographer: Chris Ratcliffe/Bloomberg via Getty Images