LONDON, ENGLAND - FEBRUARY 10: Chief Executive of Premier League Richard Scudamore speaks to the media during the announcement of the Premier League's UK live broadcasting rights auction on February 10, 2015 in London, England. It was announced that Sky and BT Sport will pay the Premier League £5.136 billion to share the live TV rights for three seasons starting from 2016-17. (Photo by Tom Dulat/Getty Images for Premier League)
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