A customer counts her money after making a withdrawal at a [Getty Images]

A customer counts her money after making a withdrawal at a Japan Post Co. branch in Hachioji, Japan, on Tuesday, April 15, 2014. Companies are encouraging workers to help forgetful elderly navigate their stores. The push stems partly from a sense of civic duty. It's also a realization that helping seniors is good for business. Photographer: Yuriko Nakao/Bloomberg via Getty Images

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