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Performers dressed as Marvel and Walt Disney Co. characters pose for photographs near Vornado Realty Trust's 330-foot (100-meter) digital billboard, wrapped around the front of the Marriott Marquis Hotel, on Broadway between 45th and 46th streets in Times Square in New York, U.S., on Tuesday, Nov. 18, 2014. The eight-story tall sign, which will be leased by Google Inc. from Nov. 24 into January, is more than half an acre in area. Photographer: Michael Nagle/Bloomberg via Getty Images

Performers dressed as Marvel and Walt Disney Co. characters pose for photographs near Vornado Realty Trust's 330-foot (100-meter) digital billboard, wrapped around the front of the Marriott Marquis Hotel, on Broadway between 45th and 46th streets in Times Square in New York, U.S., on Tuesday, Nov. 18, 2014. The eight-story tall sign, which will be leased by Google Inc. from Nov. 24 into January, is more than half an acre in area. Photographer: Michael Nagle/Bloomberg via Getty Images