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Richard Branson, chairman and founder of Virgin Group Ltd., center, exits a Boeing Co. 787 Dreamliner with Virgin Atlantic Airways Ltd. flight attendants Charlotte Holland, left, and Danielle Fletcher, right, during a news conference at Hartsfield-Jackson Atlanta International (ATL) airport in Atlanta, Georgia, U.S., on Friday, Oct. 24, 2014. Chief Executive Officer Craig Kreeger, seeking to return Virgin Atlantic to profit while reviving its reputation for doing things differently, said he's convinced the $5 billion Dreamliner fleet will establish new service standards in the world's busiest market for premium travel. Photographer: Michael A. Schwarz/Bloomberg via Getty Images

Richard Branson, chairman and founder of Virgin Group Ltd., center, exits a Boeing Co. 787 Dreamliner with Virgin Atlantic Airways Ltd. flight attendants Charlotte Holland, left, and Danielle Fletcher, right, during a news conference at Hartsfield-Jackson Atlanta International (ATL) airport in Atlanta, Georgia, U.S., on Friday, Oct. 24, 2014. Chief Executive Officer Craig Kreeger, seeking to return Virgin Atlantic to profit while reviving its reputation for doing things differently, said he's convinced the $5 billion Dreamliner fleet will establish new service standards in the world's busiest market for premium travel. Photographer: Michael A. Schwarz/Bloomberg via Getty Images