CUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook speaks during an event introducing new iPads at Apple's headquarters October 16, 2014 in Cupertino, California. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook speaks during an event introducing new iPads at Apple's headquarters October 16, 2014 in Cupertino, California. (Photo by Justin Sullivan/Getty Images)