NEW YORK, NY - AUGUST 29:  Customers shop at the newly opened J.C. Penney store at the Gateway Center Mall in Brooklyn, the retail company's first Brooklyn store on August 29, 2014 in New York City. The 124,000-square-foot space features murals of Brooklyn landmarks and new designs and logos. In January J.C. Penney announced that they would shutter 33 of its 1,100 stores and cut 2,000 jobs to save $65 million a year. For the second quarter of 2014 the company reported an increase of 6% in comparable store sales.  (Photo by Spencer Platt/Getty Images)